Social Networking Set-Up
Should your company be on Facebook? Twitter? Pinterest? The answer is . . . maybe. There is a limited amount of time and money you can put into marketing. It is important to make sure you are picking the right social media channels for your customer base and product. I can help you select and set-up the channels best suited for your business to help gain repeat local customers and new customers in the area.
Social Networking Management
Social networking isn’t easy. It isn’t enough to just jump on Facebook once a week and post about your current sales. You have to interact and engage with your customers about topics that concern them and post regularly to ensure them you’re actively involved in earning their business. This can end up taking a lot of your time, especially if you are new to the world of Internet Marketing. By taking advantage of my contract pricing, you can hire me for a set number of hours each week—even as few as 3 or 4—to handle your social networking channels for you.
This includes creating photos and videos, running contests, answering questions, and increasing your fan base. I can even create and upload coupons and sales fliers directly to your site!
Google and Facebook Advertising
Both Google and Facebook offer platforms for you to create and distribute ads to target audiences. Google Ads are displayed next to search results and on participating web pages. Facebook Ads generally appear in or next to Facebook user’s news feeds. These ads can be incredibly cost effective because you only pay when someone clicks on the ad, but they can be tricky because there are many people competing for the ad space.
I can help you set up and run these ad campaigns, dealing with Google and Facebook advertisers directly so you don’t have to. I will meet with you to establish target goals and determine what analytics we will use to judge if each campaign is a success. If you like the results you’re seeing, we can put more time and effort into the same types of advertising. If you don’t feel a campaign is working, we can change it or even abandon it and put our energy somewhere else. It is entirely up to you!